conversion-rate
# What is conversion rate?
Conversion rate is often used by e-commerce sites to measure the percentage of visitors that end up purchasing products.
# Formula
Conversion rate = (Conversions or goals achieved / Total visitors) * 100
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Conversion rate is often used by e-commerce sites to measure the percentage of visitors that end up purchasing products.
Conversion rate = (Conversions or goals achieved / Total visitors) * 100